Y FinancialBook a conversation

Financial clarity for the life you want

Your money should
have a why.

We turn complex financial decisions into a clear, personal roadmap—so you can protect what matters, build with intention, and live on your terms.

Start with a conversation Discover our approach ↓
01

Clarity before products

02

Protection before growth

03

Life before numbers

What we help you solve

One life.
One connected plan.

Financial decisions don’t happen in isolation. We help you see how each choice supports the bigger picture.

01

Financial Reviews

Bring every part of your financial life into one clear picture—and know what to do next.

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02

Protection Planning

Protect your income, your family, and the goals that depend on you with purpose-built coverage.

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03

Investment Strategy

Build a disciplined, tax-aware investment approach designed around your time horizon and real priorities.

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04

Retirement Planning

Define your version of freedom, calculate the path, and turn a distant goal into measurable milestones.

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05

Education Planning

Give the next generation more choice with a practical, flexible strategy for future education costs.

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06

Business Planning

Connect personal and business finances through continuity, protection, and long-term wealth strategy.

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A plan built around you

The right answer starts with the right question.

Before returns, products, or projections, we ask what you want your money to make possible.

  1. 01

    Find your why

    Define the life, people, and choices your plan needs to support.

  2. 02

    Map where you are

    Understand your cash flow, assets, protection, and current trajectory.

  3. 03

    Build the strategy

    Prioritize the decisions that move you forward with confidence.

  4. 04

    Review and evolve

    Keep your plan aligned as your goals, work, and family change.

Meet the founder

Built by an entrepreneur.
Grounded in real life.

Bowen Li founded Y Financial with one belief: financial advice should help people design a life—not simply collect products.

After building businesses in technology and mobility, Bowen saw that the best financial decisions rarely begin with a spreadsheet. They begin with clarity, personal responsibility, and a reason worth committing to.

Today, he brings that builder’s mindset to every conversation: simplify the complex, create an actionable path, and keep the plan connected to the person behind it.

Bowen Li Founder, Y Financial · Halifax, Nova Scotia

Our promise

No family
left behind.

Because financial confidence should not be reserved for people who already speak the language.

Start here

Let’s talk about
what comes next.

No pressure. No product pitch. Just a focused conversation about where you are, where you want to go, and what may be standing in the way.

Serving Nova Scotia and OntarioVirtual conversations availableIn partnership with World Financial Group (WFG)

Complimentary introductory meeting

Financial Planning &
Investment Discussion

Choose a convenient time for a focused conversation about your goals, current strategy, and possible next steps.

  • 01 Meet virtually
  • 02 Available in NS & ON
  • 03 No-obligation conversation
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